When I am asked what I do for a living, and answer that I own Yoke x Hem, a clothing store, the typical response is “Oh, that must be fun, playing dress-up all day!”.
Hi, I’m Katie, and I am the proud owner of Yoke X Hem. My business has a story, like any business, and I want to share it with you.
YXH (Medicine Hat) is my home, it’s where my parents chose to raise me and where I was determined to stay. Medicine Hat is a community that makes me feel good. It’s comfort. It’s familiar. It’s supportive. It’s YXH - so that’s where I start to explain where our new name came from.
Our business has been known as Labels for Women for years. This year I sat down and thought about who we were and what I wanted us to represent. I wanted us to focus on making people feel amazing. I wanted to represent and support our community. I wanted us to get back to the necessary basics of customer service that goes above and beyond.
The original name, Labels For Women, didn’t accurately portray our message today. It wasn’t wrong, but it was no longer right. To ‘label’ means to attach a label to something, or to assign to a category, often inaccurately or restrictively. At Yoke X Hem we pride ourselves in our selections by carrying sizes 2-18, XS-XXL, in everything we sell. All ages and all sizes are welcome in our store. We want to see you, to help you, to show you how something CAN be made for you. We do not label.
I love making people feel good with the way they see themselves. I work closely with a local tailor and seamstress who have years of experience. I myself have years of experience working in the fashion industry, as a stylist, buyer and now the proprietor of my vision, Yoke X Hem. It’s my job to help my clients discover themselves by showing them a new perspective, by colouring outside the lines and pushing their boundaries to find that perfect look and fit for every age, shape and size.
So when you have to size up on the bottom half, we Yoke the waist. If a top is almost perfect but needs to be shortened for your petite build, we’ll Hem it. Now that piece you love is made just for you and made for you at Yoke X Hem.