Have you watched the movie, based on the young adult book ‘The Sisterhood of the Traveling Pants’ by Ann Brashares? It is the story of four friends who all fit into one pair of jeans, and they’re all different sizes with dramatically different body shapes. Seems a bit far fetched right?
Well friends, it actually happened. Let me tell you a story.
Summer is coming which means new arrivals of clothing at Yoke X Hem. T-shirts, tanks, jackets, summer dresses, linen, skirts, shorts, skorts, and as always, jeans (my favourite). As we unpack, steam, tag and make sure every piece is ready to wear, I try and take a moment to appreciate each item. In other words, I try everything on. Yes, it’s dangerous. I fall in love with a new piece of clothing almost every day. But years in the industry has taught me restraint… well, sort of.
So going back to my favourite thing, let’s talk jeans. We have carried Jag jeans for years. These jeans have it all - fit, fashion, comfort, and style. And they’re really well priced.
When our new box of Jag jeans arrived this spring, I swear I had a moment. I’ll call it… ‘Deja Blue.’
I opened the box, and the perfect dark wash blue jean was on top, in my size, and she whispered to me “best-kept secret, cutting-edge construction, smooths tummy, enhances natural shape, custom fits your curves…” Naturally, I put them on (what else could a girl do).
It was all true. The soft elastic inside the waistband that actually stayed up. With a curved yoke and angled darts, I had a booty! And there are mesh panels hidden behind the front pockets that flattened my tummy. I not only felt good in them, I felt good about myself. I wanted to share this sensational jean with the world. And with a photoshoot scheduled a few weeks later, I planned on putting Jags to the ultimate test. There were six models, all different sizes, with drastically different body shapes.
Something amazing happened. These Jag jeans fit each beautiful individual that was there.
It was an extraordinary moment. Together, in front of the camera of the very talented Adam Moser and his fantastic assistant and wife, Kim, the Sisterhood of the Traveling Jags was formed. We had a size 0, to a size 16. And since age only matters if you’re cheese, wine or scotch, shall I say we’re all ‘twenty-somethings’ with a fruit bowl of different shapes, BUT all of us were wearing (and lovin’) our Jag jeans.
So bring your best friends to Yoke x Hem and create your own Sisterhood of the Travelling Jags. I promise you will all love yourselves for it.